Smart Small Businesses know that growth is essential. You need to achieve a certain size so that people can specialize and not try to do everything themselves. Even a solo entrepreneur shouldn’t try to do too much – they should delegate mundane tasks to someone else when possible.

The AIDA Funnel (Awareness, Interest, Desire, Action) shown here is a classic representation of how the Buyer’s Journey works. At the top of the funnel, leads come in. Some of these leads gradually work their way down the funnel and take a desire action, whether it be opt-in to receive a book, watch a webinar, or buy something.

In 5 Ways Small Business Owners Can Grow in 2017, Forbes shows some key ways businesses can grow. It’s worth a quick read, especially for anyone who wants to operate more efficiently.

Later in another post, we’ll cover some key principles and techniques such as 80/20 that can help you narrow in on the things that really count.